As a marketing professional, I’m always looking for ways to stay ahead of the game and anticipate the needs of my target audience. And, let’s be honest, sometimes it feels like we’re up against a dragon that’s just waiting to come and burn down our brand village.
I recently heard Jordan Peterson say you must, “Slay the dragon in his lair before he comes to your village”. I made a note of it in my journal and thought I’d make a quick post about why it’s so relevant to our industry. It’s all about being proactive instead of reactive, and taking the initiative to tackle problems head-on before they become a threat to our business.
“Slay the dragon in his lair before he comes to your village”JORDAN PETERSON
In marketing, the dragon could be anything from a new competitor entering the market to a sudden shift in consumer behaviour or a negative online review. These are the kinds of things that can cause havoc for our brand and make it difficult to bounce back.
So, how do we slay the dragon in his lair? Well, it’s all about being prepared and doing our research. We need to stay on top of industry trends, keep an eye on what our competitors are doing, and listen closely to our customers’ feedback.
Of course, it’s not always easy to know where the dragon is lurking. That’s why we need to be creative and think outside the box. Maybe it’s launching a new marketing campaign before our competitors have a chance to respond, or finding new ways to engage with our customers before they start looking elsewhere.
At the end of the day, the key is to be proactive and take control of the situation before it takes control of us. As a marketing leader, I know that slaying the dragon in his lair might not always be possible. But if we’re prepared and ready to take on whatever challenges come our way, we’ll be much better equipped to protect our village and keep our brand strong.
And who knows, maybe we’ll even have a little fun along the way. After all, slaying dragons can be pretty exhilarating – even if they’re just metaphorical ones!